We have worked for the store design, planning, and construction in conjunction with the relocation and renovation of the atmos pink flagship store in Harajuku.
The concept is the “PINK HUB,” where sneaker culture and fashion intersect. With the vision of a community lounge for women, we aimed to create a space where visitors can discover their own unique style and sensibilities. The interior is characterized by curves, composed of soft textures and forms. Using the signature pink of atmos pink as the base and layering green as an accent, we expressed the brand’s positive mood and the exhilaration of stepping into a new style. Furniture, walls, and lighting were meticulously planned to highlight the individuality of each item. By carefully designing the flow of the gaze and the use of negative space, we created a space where the brand’s sensibility is conveyed down to the finest details.
Fashion, sneakers, and street culture blend naturally, making the in-store experience itself a point of connection with the brand. We have created a new hub that translates the atmosphere of atmos pink into a spatial experience.