“hada to kokoro” is a total care brand based on the concept: “A virtuous cycle of beauty—when your skin looks better, your spirits lift. When your spirits lift, your skin becomes even more beautiful.”
Pearl Idea was responsible for planning and constructing the brand’s first-ever pop-up event space. In addition to designing original fixtures incorporating the brand’s colors and logo, we also custom-produced display tools. Furthermore, we provided a comprehensive proposal—from floral arrangements to product display planning—to express the brand’s worldview throughout the entire space. For the spatial design, we adopted a visitor flow plan based on the “circle” motif, symbolizing “cyclicality.” The layout was designed so that visitors could naturally explore the space while engaging with the products and the brand story. We translated the brand’s values into a spatial experience, creating a space where visitors could naturally immerse themselves in its worldview. The result is a pop-up space where visitors can experience a positive “cycle of beauty.”