An exhibition for the spring/summer season that reinterprets the world of SOREL, known for its snow boots.
To showcase a new side of the brand, we created a space that combines lightness with functional beauty. For this exhibition, we combined our signature “SPICE HOUSE” display fixtures with new components to create a composition that generates rhythm within a simple frame structure.By utilizing negative space in the design, we highlight the appeal of the products themselves while naturally guiding the flow of the viewer’s gaze. The displays, which make use of varying heights, express the lightheartedness of the Spring/Summer collection while conveying the brand’s balance of functionality and design throughout the entire space. Through the interplay between the products and the space, the exhibition is elevated into a venue where visitors can experience SOREL’s new seasonal story firsthand.