Sekido Co., Ltd. operates a diverse portfolio of brands, primarily in the cosmetics and fashion sectors. Pearl Idea was also involved in the design and construction of “&Choa!”, a retail brand managed by the company.
For this office project, we proposed a design that creates a space serving as the “face” of the company, while making the most of a layout that allows the line of sight to flow freely from the entrance to the workspace. We designed an entrance that leaves a lasting impression on visitors while gently guiding their gaze. Using the company’s signature blue as the base, we incorporated purple and pink accents inspired by the brand’s expansion. The result is a branding entrance that expresses the diverse brand worlds of Sekido through the colors of the space.