Fair Liar is a Korean-born golf wear brand. Its designs blend sporty elements with feminine touches, attracting attention both domestically and internationally, particularly among younger generations.
This project involved creating the exhibition space for a buyer and influencer showcase, commissioned by planning company TRACKS LLC and MAHHAUS. The brief required staging that allowed visitors to experience the brand's narrative. The space was designed around the motif of "ribbons," symbolizing Fair Liar's soft aesthetic. Utilizing a white base and curved lines, the design conveyed lightness and femininity, enhancing the brand's appeal. The mannequins featured "emma," known for its girly form. Its delicate and soft presence harmonized with the youthful mood of the collection, creating an impressive space that went beyond mere product display.

emma: https://www.pearl-idea.co.jp/catalogue/product-tag/emma/