This is a store interior design project for the Korean cosmetics store "&choa".
We were in charge of all works from interior design to construction as the store was relocated to a new location within the facility. The new store is approximately 1.7 times the size of the existing store. To make the most of the expanded space, we proposed a new accent cloth in addition to the existing pink-based interior. We repeatedly verified the balance of colors and patterns to find the optimal tone. By responding to a special order with output cloths, the brand's worldview is further enhanced in a three-dimensional way. In addition, for the first time, a cash register counter and a cash register back counter were originally produced. After repeated consultations on staff flow lines, sample placement, shopper sizes, and other details, a design was created that achieved both operational efficiency and design quality. The evolutionary "&choa" store was born, harmonizing the "cute" and "functional beauty" of the brand.