MAMMUT is an outdoor brand from Switzerland.
Since its birth as a rope manufacturer in 1862, MAMMUT has continued to provide the world with high-quality outdoor gear that combines craftsmanship and innovation. The theme of this year's display, "From Work To Climb"  is expressed in the composition of the city on the back and the silhouette of the mountain through the translucent layer. The brand's symbolic rope is arranged at the hanging point, symbolizing Mammut's origins. In-store tools reflecting the same concept are deployed not only in the windows but also on the main table, creating a space design that communicates "From Work To Climb" in three dimensions.