M me eme is a casual brand created by influencer Emiou.
For the brand's new store, which opened at LUMINE EST SHINJUKU, we were in charge of everything from interior design to design and construction. In this project, we focused on how to express the brand concept of "Enjoy the best you ever had every day" and "Special clothes with sweetness and strength" in the space. While based on soft curves and feminine materials, we wove sharpness into the details to achieve both cuteness and elegance. After the challenge of incorporating the contradictory elements of "sweetness and strength" into the interior, the completed space is a store that embodies the brand's world view.