M me eme is a casual brand created by influencer Emiu.
For the brand's new store, which opened at LUMINE EST SHINJUKU, we were in charge of all works from interior design to construction. In this project, we focused on how to express the brand concept of "Enjoy every day the best you ever had" and "Special clothes with strength in sweetness" in the space. While based on soft curves and feminine materials, we wove sharpness into the details to achieve both cuteness and elegance. After the challenge of incorporating the contradictory elements of "sweetness and strength" into the interior, the space was completed as a store that embodied the brand's world view.