The booth of "YLESS," a hot cosmetics brand from Korea, was designed by Pearl Idea with the theme of "luxury."  Based on the design shared by the brand, materials and lighting were used to create an exceptional finish. The black and white base color is accented by the pale pink of the central molding, the huge "Y" with a glossy finish tightens the space, and the logo is impressively highlighted by the lighting effects on all four sides. Attention to detail in the presentation, including downlights and LEDs under the shelves, was a factor in attracting visitors. The table fixtures were decorated with glossy pink and "Y" motifs, subtly expressing the brand's worldview.