For COACH's pop-up store, we arranged the entire space while performing on-site mock-ups based on the materials provided. The original design plan was supplied by the home country of US, and we carefully executed the construction in every detail while taking into account the intent of the design. This booth, which embodies COACH's craftsmanship, is a concept inspired by the factory that manufactures the iconic "Tabby" bag. A huge "Tabby" bag greeted visitors at the entrance, creating a pop yet luxurious space. Another feature of the store is its structure that emphasizes the shopping experience, with bags being carried on a conveyor belt and a section offering personalized styling suggestions using bag charms. The result is a special space where visitors can immerse themselves in the world of COACH, as if they were in a scene from a movie.