{"id":4918,"date":"2019-08-23T12:00:43","date_gmt":"2019-08-23T03:00:43","guid":{"rendered":"https:\/\/www.pearl-idea.co.jp\/media\/?p=4918"},"modified":"2020-09-10T16:58:53","modified_gmt":"2020-09-10T07:58:53","slug":"p0020","status":"publish","type":"post","link":"https:\/\/www.pearl-idea.co.jp\/media\/p0020\/","title":{"rendered":"NY\u3067\u8a71\u984c\u306eDtoC\u30d6\u30e9\u30f3\u30c9\u3010Glossier(\u30b0\u30ed\u30c3\u30b7\u30a2\u30fc)\u3011 \u30ea\u30a2\u30eb\u5e97\u8217\u4f53\u9a13\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"\n

NY\u30ec\u30dd\u30fc\u30c8\u756a\u5916\u7de8\u3068\u3057\u3066\u3001\u3054\u7d39\u4ecb\u3057\u304d\u308c\u306a\u304b\u3063\u305f\u6700\u65b0\u5c0f\u58f2\u5e97\u8217\u306e\u4e2d\u304b\u3089\u3001\u7279\u306b\u6ce8\u76ee\u5ea6\u306e\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u3054\u7d39\u4ecb\u3002 <\/p>\n\n\n\n

EC\u5c55\u958b\u3092\u7d4c\u3066SOHO\u5730\u533a\u306b2016\u5e74\u306b\u30b7\u30e7\u30c3\u30d7\u3092OPEN\u3057\u3066\u4ee5\u6765\u3001DtoC\u30d6\u30e9\u30f3\u30c9\u306e\u5148\u99c6\u7684\u4f4d\u7f6e\u4ed8\u3051\u3068\u3057\u3066\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3092\u4e2d\u5fc3\u306b\u6839\u5f37\u3044\u4eba\u6c17\u3092\u6301\u3064\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c9\u3010Glossier(\u30b0\u30ed\u30c3\u30b7\u30a2\u30fc)\u3011<\/a><\/strong>\u3002 <\/p>\n\n\n\n

DtoC(\u307e\u305f\u306fD2C)\u3068\u306f\uff1a\u300cDtoC\u306fDirect to Consumer\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u30fb\u30c8\u30a5\u30fb\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\uff09\u306e\u7565\u3067\u3001\u30e1\u30fc\u30ab\u30fc\u304cEC\u30b5\u30a4\u30c8\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u3078\u76f4\u58f2\u3059\u308b\u30e2\u30c7\u30eb\u3092\u6307\u3059\u3002 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u3067\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306f\u5927\u304d\u304f\u5909\u308f\u3063\u305f\u3002 \u6d88\u8cbb\u8005\u306f\u3042\u3089\u3086\u308b\u60c5\u5831\u3092\u624b\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u55dc\u597d\u3082\u591a\u69d8\u5316\u3002<\/p>\u5f15\u7528\u5143\uff1ahttps:\/\/boxil.jp\/beyond\/a6156\/<\/a> <\/cite><\/blockquote>\n\n\n\n

\u5275\u8a2d\u8005\u517cCEO\u306e\u30a8\u30df\u30ea\u30fc\u30ef\u30a4\u30b9\u306f\u3001VOGUE\u793e\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304b\u3089\u7f8e\u5bb9\u30d6\u30ed\u30b0\u300cInto The Gloss\u300d\u3092\u904b\u55b6\u3057\u3001 \u30e6\u30fc\u30b6\u30fc\u3068\u610f\u898b\u3092\u4ea4\u308f\u3059\u5185\u306b\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u898b\u3092\u53d6\u308a\u5165\u308c\u305f\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c9\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3044\u300d\u3068\u3044\u3046\u601d\u3044\u304b\u3089\u300cGlossier\u300d\u30922014\u5e74\u306b\u8a2d\u7acb\u3002 EC\u3067\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u300cGlossier\u300d\u306f\u3001\u6d88\u8cbb\u8005\u306e\u610f\u898b\u3092\u53d6\u308a\u5165\u308c\u305f\u5546\u54c1\u958b\u767a\u3068\u3001\u30d6\u30ed\u30b0\u306e\u71b1\u72c2\u7684\u30d5\u30a1\u30f3\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u6025\u6210\u9577\u3055\u305b\u3066\u3044\u308b\u3002<\/p>\n\n\n\n

2016\u5e74\u306bNY\u306e\u30c8\u30ec\u30f3\u30c9\u767a\u7965\u306e\u5730\uff1aSOHO\u5730\u533a\u306b\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u30aa\u30fc\u30d7\u30f3\u3055\u305b\u3001\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u7d9a\u3051\u3066\u3044\u308b\u3002\u5982\u4f55\u306b\u9867\u5ba2\u306e\u652f\u6301\u3092\u5f97\u3066\u7206\u767a\u7684\u306b\u30d2\u30c3\u30c8\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u69d8\u306a\u624b\u6cd5\u3067\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u63a2\u308b\u305f\u3081\u3001SOHO\u306e\u5e97\u8217\u3092\u30ec\u30dd\u30fc\u30c8\u3059\u308b\u3002<\/p>\n\n\n\n

\"\"

Glossier\u306f\u4eba\u6c17\u306e\u30ea\u30c3\u30d7\u3084\u30b0\u30ed\u30b9\u3092\u4e2d\u5fc3\u306b\u300c\u5168\u3066\u5929\u7136\u6210\u5206\u3067\u4f5c\u3089\u308c\u3066\u3044\u308b\u300d\u3053\u3068\u3001\u300c\u767a\u8272\u304c\u3088\u3044\u300d \u300c\u5d29\u308c\u306b\u304f\u3044\u300d\u306a\u3069\u306e\u70b9\u3067\u652f\u6301\u3092\u96c6\u3081\u3066\u3044\u308b\u3002\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u3059\u308b\u3001\u30d1\u30b9\u30c6\u30eb\u30ab\u30e9\u30fc\u3092\u53d6\u308a\u5165\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u3082\u7279\u5fb4 <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
\u30a8\u30f3\u30c8\u30e9\u30f3\u30b9\u304b\u3089\u306f\u5e97\u5185\u306e\u69d8\u5b50\u306f\u3046\u3063\u3059\u3089\u3068\u3057\u304b\u898b\u3048\u306a\u3044\u3002\u30df\u30cb\u30de\u30e0\u306a\u4f47\u307e\u3044\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u8a2a\u308c\u308b\u30d5\u30a1\u30f3\u306b\u671f\u5f85\u611f\u3092\u3088\u308a\u4e00\u5c64\u9ad8\u3081\u308b\u30a8\u30f3\u30c8\u30e9\u30f3\u30b9 <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u3057\u305d\u3046\u306a\u7a7a\u9593\u3092\u6240\u3005\u306b\u914d\u7f6e\u3002\u30d6\u30e9\u30f3\u30c9\u30ab\u30e9\u30fc\u306e\u300cGlossier PINK\u300d\u3082\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
\u5e97\u5185\u3002\u5927\u76db\u6cc1\u3076\u308a\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u4eba\u6c17\u3092\u7269\u8a9e\u3063\u3066\u3044\u308b\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
\u81ea\u7531\u306b\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3067\u304d\u308b\u5546\u54c1\u3002\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u8981\u7d20\u3082\u517c\u306d\u3066\u3044\u308b(\u8cfc\u5165\u3082\u53ef\u80fd)\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
\u5546\u54c1\u3092\u8a66\u3059\u5c02\u7528\u30c9\u30ec\u30c3\u30b5\u30fc\u3002\u30b9\u30bf\u30c3\u30d5\u306e\u30e6\u30cb\u30d5\u30a9\u30fc\u30e0\u3082\u98fe\u3089\u308c\u30d5\u30a1\u30f3\u306b\u306f\u582a\u3089\u306a\u3044\u7a7a\u9593\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
\u5e97\u5185\u3067\u8cfc\u5165\u624b\u7d9a\u304d\u3057\u305f\u5546\u54c1\u306f\u4e0a\u968e\u304b\u3089\u30ec\u30fc\u30f3\u3092\u4f7f\u3063\u3066\u904b\u3070\u308c\u3001\u81ea\u5206\u306e\u540d\u524d\u3092\u547c\u3070\u308c\u305f\u3089\u53d7\u3051\u53d6\u308b\u3002 \u30ea\u30a2\u30eb\u5e97\u8217\u3067\u3057\u304b\u3067\u304d\u306a\u3044\u7279\u5225\u306a\u4f53\u9a13\u3092\u3001\u6700\u5927\u9650\u306b\u63d0\u4f9b\u3059\u308b\u3002 \u305d\u308c\u3089\u3092SNS\u306b\u6295\u7a3f\u3057\u3001\u898b\u305f\u6d88\u8cbb\u8005\u304c\u300c\u81ea\u5206\u3082\u4f7f\u3044\u305f\u3044(\u6295\u7a3f\u3057\u305f\u3044)\u300d\u3068\u66f4\u306b\u62e1\u6563\u3002
#glossier<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Glossier\u306eInstagram\u306e\u4ed5\u639b\u3051\uff1aGlossier\u306e\u88fd\u54c1\u306b\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u3057\u305f\u304f\u306a\u308b\u30b9\u30c6\u30c3\u30ab\u30fc\u3092\u540c\u68b1\u2192\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30b9\u30c6\u30c3\u30ab\u30fc\u3092\u4f7f\u3063\u3066\u3001Glossier\u306e\u30bf\u30b0\uff08\u3082\u3057\u304f\u306f\u88fd\u54c1\u306e\u30bf\u30b0\uff09\u3092\u3064\u3051\u3066Instagram\u306b\u6295\u7a3f\u2192Glossier\u306eInstagram\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u306eInstagram\u3092\u30ea\u30dd\u30b9\u30c8\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u5927\u6e80\u8db3\u2192\u4ed6\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3082\u305d\u308c\u3092\u898b\u3066\u3001Glossier\u88fd\u54c1\u3067\u306e\u6295\u7a3f\u3092\u3059\u308b <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u4f53\u9a13\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304cSNS\u62e1\u6563\u3092\u3059\u308b\u3053\u3068\u3067\u66f4\u306b\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u30ea\u30a2\u30eb\u5e97\u8217\u306a\u3089\u3067\u306f\u306e\u4ed5\u639b\u3051\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

\u5727\u5012\u7684\u306a\u652f\u6301\u3092\u5f97\u308bDtoC\u30d6\u30e9\u30f3\u30c9\u306f\u3001EC\u3068SNS\u306b\u52a0\u3048\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u3067\u3082\u69d8\u3005\u306a\u4ed5\u639b\u3051\u3092\u8a66\u307f\u305f\u3002\u4e16\u754c\u4e2d\u306e\u5973\u306e\u5b50\u3092\u9b45\u4e86\u3057\u7d9a\u3051\u3001\u73fe\u5728\u306fNY\u4ee5\u5916\u306b\u3082\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u62e1\u5927\u4e2d\u3002<\/p>\n\n\n\n

\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3082\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3002SNS\u62e1\u6563\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3002\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u7d9a\u3051\u308b\u30d2\u30f3\u30c8\u304c\u3053\u3053\u306b\u3042\u308b\u3002 <\/p>\n","protected":false},"excerpt":{"rendered":"

NY\u30ec\u30dd\u30fc\u30c8\u756a\u5916\u7de8\u3068\u3057\u3066\u3001\u3054\u7d39\u4ecb\u3057\u304d\u308c\u306a\u304b\u3063\u305f\u6700\u65b0\u5c0f\u58f2\u5e97\u8217\u306e\u4e2d\u304b\u3089\u3001\u7279\u306b\u6ce8\u76ee\u5ea6\u306e\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u3054\u7d39\u4ecb\u3002 EC\u5c55\u958b\u3092\u7d4c\u3066SOHO\u5730\u533a\u306b2016\u5e74\u306b\u30b7\u30e7\u30c3\u30d7\u3092OPEN\u3057\u3066\u4ee5\u6765\u3001DtoC\u30d6\u30e9\u30f3\u30c9\u306e\u5148\u99c6\u7684\u4f4d\u7f6e\u4ed8\u3051\u3068\u3057\u3066\u30df\u30ec\u30cb\u30a2\u30eb […]<\/p>\n","protected":false},"author":5,"featured_media":4942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/posts\/4918"}],"collection":[{"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/comments?post=4918"}],"version-history":[{"count":16,"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/posts\/4918\/revisions"}],"predecessor-version":[{"id":4954,"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/posts\/4918\/revisions\/4954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/media\/4942"}],"wp:attachment":[{"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/media?parent=4918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/categories?post=4918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pearl-idea.co.jp\/media\/wp-json\/wp\/v2\/tags?post=4918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}